{"title":"Curly \u0026 Wavy Hair","description":"\u003cp\u003eDefine, shape and control curls and waves.\u003c\/p\u003e","products":[{"product_id":"new-hd-life-style-wave-defining-fluid-150ml","title":"NEW HD Life Style Wave Defining Fluid - 150ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cbr\u003e \t\u003cli\u003eFrizz control up to 72 hours*\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eLightweight\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eExclusive resin blend for hold\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eHeat shield - ideal for heat styling\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eDefinition\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eSoftness and shine\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eVolumizing\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eVegan formula\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e \n\n\u003cp\u003e\u003cem\u003eCONDITIONING CARE COMPLEX: PANTHENOL + CALENDULA EXTRACT\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003ePANTHENOL\n\u003cbr\u003ePanthenol is the better known name of Pro-Vitamin B5, one of the best and most popular ingredients in hair care around the world. Even if it delivers a hefty dose of moisture, it’s weightless and has a volumizing effect that lifts hair and makes it look fuller and softer. That’s because Pro-Vitamin B5 has an excellent ability to bond to the hair, and adds more structure to each strand by adding layers of resilience and strength. Even better, the structure it creates is soft and moveable, not stiff or coarse. Panthenol's binding properties allow it to coat and seal the hair follicles, lubricating the shaft and making the hair appear glossy and brilliant.\u003c\/p\u003e\n\n\u003cp\u003eCALENDULA EXTRACT\n\u003cbr\u003eCalendula is an essential herb for lusciously healthy hair. This natural extract instantly boosts hair’s hydration and shine to keep strands strong from root to tip. Calendula, more commonly known as the “marigold flower”, is appreciated for its incredible abilities to sooth, restore, and protect irritated, inflamed skin. The calendula extract shields strands in\n\u003cbr\u003ea protective barrier to lock in hydration and prevent moisture loss throughout the day. Whether your hair texture is, frizzy, curly or coiled, our Wave Defining Fluid is a must-have\n\u003cbr\u003eproduct for keeping your gorgeous waves strong, hydrated, and lustrous all day, every day.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eTHERMOSETTING POLYMERS + RESIN BLEND\n\u003cbr\u003eThis brilliant combination gives a natural aspect to your style protecting hair with an elastic homogeneous film. Its powerful properties are boosted by blow-drying or ironing treated hair, to a final amazing protection + styling result. Its frizz-free hair effect helps in conditioning and disciplining while enhancing film shining features.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e","brand":"FarmaVita UK","offers":[{"title":"Default Title","offer_id":45564175057128,"sku":"P01G010","price":6.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/products\/wave_defining_fluid-150ml.png?v=1709903432"},{"product_id":"new-hd-life-style-curl-cream-amplifier-150ml","title":"NEW HD Life Style Curl Cream Amplifier - 150ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cbr\u003e \t\u003cli\u003eFrizz control up to 72 hours*\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eMoisturizing\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eHyaluronic acid infused\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eHeat protection\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eDefinition and separation\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eHumidity control\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eVolumizing\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eVegan formula\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e \n\n\u003cp\u003eHYALURONIC ACID\n\u003cbr\u003eAlready a must-have ingredient in skincare, hyaluronic acid is now a key ingredient in haircare too. A new essential to add into your haircare routine!\n\u003cbr\u003eHyaluronic acid is actually the most powerfully hydrating ingredient known to science and has the amazing ability to hold 1000 times its weight in water.\n\u003cbr\u003eIt gives a plumping effect and revitalized appearance – perfect for those worried about ageing! Hyaluronic acid is naturally found in the tissue of the dermal layer in the scalp. It’s\n\u003cbr\u003ewhat keeps our cells hydrated and maintains the scalp’s moisture to prevent dryness from occurring and other signs of ageing. Over time, our body ages naturally and, gradually, less\n\u003cbr\u003ehyaluronic acid is produced, causing a decline in the quality of your hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePANTHENOL\u003c\/strong\u003e\n\u003cbr\u003ePanthenol is the better known name of Pro-Vitamin B5, one of the best and most popular ingredients in hair care around the world.\n\u003cbr\u003eEven if it delivers a hefty dose of moisture, it’s weightless and has a volumizing effect that lifts hair and makes it look fuller and softer. That’s because Pro-Vitamin B5 has an\n\u003cbr\u003eexcellent ability to bond to the hair, and adds more structure to each strand by adding layers of resilience and strength. Even better, the structure it creates is soft and moveable,\n\u003cbr\u003enot stiff or coarse. Panthenol's binding properties allow it to coat and seal the hair follicles, lubricating the shaft and making the hair appear glossy and brilliant.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHERMOSETTING POLYMERS\u003c\/strong\u003e\n\u003cbr\u003eThis is a unique resin blend able to hold hair longer than other styling resins, especially in high humidity. Other than protection against humidity it offers thermal protection, bodybuilding and, last but not least, conditioning benefits.\u003c\/p\u003e","brand":"FarmaVita UK","offers":[{"title":"Default Title","offer_id":45564175089896,"sku":"P01G007","price":8.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/products\/curl_cream_amp_150ml.png?v=1709903437"},{"product_id":"hd-life-style-wave-defining-fluid-150ml","title":"HD Life Style Wave Defining Fluid 150ml","description":"","brand":"FarmaVita UK","offers":[{"title":"Default Title","offer_id":45564181545192,"sku":"fv201905020","price":5.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/products\/fv201905020.jpg?v=1709903674"},{"product_id":"farmavita-amethyste-curl-definition-volume-shampoo-250ml","title":"FarmaVita Amethyste Curl - Definition Volume Shampoo 250ml","description":null,"brand":"FarmaVita","offers":[{"title":"Default Title","offer_id":56636581839221,"sku":"P06A051250","price":9.31,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/files\/farmavita-amethyste-curl-definition-volume-shampoo-250ml-p06a051250-429150.jpg?v=1768910386"}],"url":"https:\/\/farmavita.hair\/collections\/curly-wavy-hair.oembed","provider":"FarmaVita Hair","version":"1.0","type":"link"}