{"title":"Smooth \u0026 Anti-Frizz","description":"\u003cp\u003eSmooth, straighten and tame frizz for sleek, manageable hair.\u003c\/p\u003e","products":[{"product_id":"new-hd-life-style-smoothing-leave-in-cream-150ml","title":"NEW HD Life Style Smoothing Leave-In Cream - 150ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cbr\u003e \t\u003cli\u003eFrizz control up to 72 hours*\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eQuick and easy blowouts\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eHeat shield - ideal for heat styling\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eReduce breakage during brushing\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eSilkiness \u0026amp; shine\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eColor safe\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eConditioning\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eVegan formula\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e \n\n\u003cp\u003e\u003cstrong\u003ePANTHENOL\u003c\/strong\u003e\n\u003cbr\u003ePanthenol is the better known name of Pro-Vintamin B5, one of the best and most popular ingredients in hair care around the world. Even if it delivers a hefty dose of moisture, it’s weightless and has a volumizing effect that lifts hair and makes it look fuller and softer. That’s because Pro-Vitamin B5 has an excellent ability to bond to the hair, and adds more structure to each strand by adding layers of resilience and strength. Even better, the structure it creates is soft and moveable, not stiff or coarse. Panthenol's binding properties allow it to coat and seal the hair follicles, lubricating the shaft and making the hair appear glossy and brilliant.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eVEGETAL KERATIN\u003c\/strong\u003e\n\u003cbr\u003eVegetal Keratin is a well known and loved ingredient that perfectly fits human hair. 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It is known for being a dry oil, which means that upon exposure to air it quickly solidifies and forms a thin film. This makes this dry oil especially suitable where quick drying is desirable.\n\u003cbr\u003eLinseed oil is a powerhouse of several essential macro and micronutrients, ranging from protein, omega-3 fatty acids, and fibre to antioxidants. Its extract helps to seal the cuticle, reduce frizz, hydrate, protect hair from heat and humidity.\n\u003cbr\u003eAdds brilliant shine and softness.\u003c\/p\u003e","brand":"FarmaVita UK","offers":[{"title":"Default Title","offer_id":45564175614184,"sku":"FARLACLISNEW","price":9.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/products\/smooth_proctect_spray-300ml.png?v=1709903480"},{"product_id":"k-liss-neutralizing-emulsion-250ml","title":"K.Liss Neutralizing Emulsion 250ml","description":"","brand":"FarmaVita UK","offers":[{"title":"Default Title","offer_id":45564177547496,"sku":"fv201905053","price":9.34,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/products\/fv201905053-1.jpg?v=1709903530"},{"product_id":"k-liss-thermal-straightening-kit","title":"K.Liss Thermal Straightening Kit","description":"","brand":"FarmaVita UK","offers":[{"title":"Default Title","offer_id":45564177711336,"sku":"fv201905048","price":29.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/products\/fv201905048_01.jpg?v=1709903535"},{"product_id":"hd-life-style-smoothing-leave-in-cream-150ml","title":"HD Life Style Smoothing Leave-in Cream 150ml","description":"","brand":"FarmaVita UK","offers":[{"title":"Default Title","offer_id":45564181479656,"sku":"fv201905022","price":5.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/products\/fv201905022.jpg?v=1709903669"},{"product_id":"hd-life-style-smooth-protect-spray-300ml","title":"HD Life Style Smooth \u0026amp; Protect Spray 300ml","description":"","brand":"FarmaVita UK","offers":[{"title":"Default Title","offer_id":45564181971176,"sku":"fv201905010","price":9.73,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/products\/fv201905010.jpg?v=1709903696"},{"product_id":"life-professional-liss-strong-straightening-cream-100ml","title":"Life Professional Liss Strong Straightening Cream 100ml","description":"","brand":"FarmaVita UK","offers":[{"title":"Default Title","offer_id":45564183511272,"sku":"LLISSTRG","price":4.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/products\/LLISSTRG.jpg?v=1709903742"}],"url":"https:\/\/farmavita.hair\/collections\/smooth-anti-frizz.oembed","provider":"FarmaVita Hair","version":"1.0","type":"link"}