{"title":"Smooth \u0026 Anti-Frizz","description":"\u003cp\u003eSmooth, straighten and tame frizz for sleek, manageable hair.\u003c\/p\u003e","products":[{"product_id":"new-hd-life-style-smoothing-leave-in-cream-150ml","title":"HD Life Style Smoothing Leave-In Cream - 150ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cbr\u003e \t\u003cli\u003eFrizz control up to 72 hours*\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eQuick and easy blowouts\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eHeat shield - ideal for heat styling\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eReduce breakage during brushing\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eSilkiness \u0026amp; shine\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eColor safe\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eConditioning\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eVegan formula\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e \n\n\u003cp\u003e\u003cstrong\u003ePANTHENOL\u003c\/strong\u003e\n\u003cbr\u003ePanthenol is the better known name of Pro-Vintamin B5, one of the best and most popular ingredients in hair care around the world. Even if it delivers a hefty dose of moisture, it’s weightless and has a volumizing effect that lifts hair and makes it look fuller and softer. That’s because Pro-Vitamin B5 has an excellent ability to bond to the hair, and adds more structure to each strand by adding layers of resilience and strength. Even better, the structure it creates is soft and moveable, not stiff or coarse. Panthenol's binding properties allow it to coat and seal the hair follicles, lubricating the shaft and making the hair appear glossy and brilliant.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eVEGETAL KERATIN\u003c\/strong\u003e\n\u003cbr\u003eVegetal Keratin is a well known and loved ingredient that perfectly fits human hair. It’s a cohesive solution containing aminoacids mainly derivated of wheat and soy, with additional pure amino acids carefully selected and distributed in order to mimic the functional ratios in conventional human hair amino acids.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHERMOSETTING POLYMERS\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eA unique resin able to hold hair in place longer than other styling resins, especially in high humidity. It offers conditioning benefits, great thermal humidity protection and bodybuilding.\u003c\/p\u003e","brand":"FarmaVita UK","offers":[{"title":"Default Title","offer_id":45564175548648,"sku":"P01G008","price":7.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/products\/smoothing_leave-in_cream_150ml.png?v=1709903472"},{"product_id":"new-hd-life-style-smooth-protect-spray-300ml","title":"HD Life Style Smooth \u0026 Protect Spray - 300ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cbr\u003e \t\u003cli\u003eHumidity control\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003ePerfect for flat iron styling\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eShine enhancer\u003c\/li\u003e\n\u003cbr\u003e \t\u003cli\u003eVegan formula\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e \n\n\u003cp\u003e\u003cem\u003eLinum usitatissum\u003c\/em\u003e seed oil, also known as linseed oil, is obtained from the seeds of organically grown flax plants. It is known for being a dry oil, which means that upon exposure to air it quickly solidifies and forms a thin film. This makes this dry oil especially suitable where quick drying is desirable.\n\u003cbr\u003eLinseed oil is a powerhouse of several essential macro and micronutrients, ranging from protein, omega-3 fatty acids, and fibre to antioxidants. Its extract helps to seal the cuticle, reduce frizz, hydrate, protect hair from heat and humidity.\n\u003cbr\u003eAdds brilliant shine and softness.\u003c\/p\u003e","brand":"FarmaVita UK","offers":[{"title":"Default Title","offer_id":45564175614184,"sku":"FARLACLISNEW","price":9.85,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/products\/smooth_proctect_spray-300ml.png?v=1709903480"},{"product_id":"k-liss-neutralizing-emulsion-250ml","title":"K.Liss Neutralizing Emulsion 250ml","description":"","brand":"FarmaVita UK","offers":[{"title":"Default Title","offer_id":45564177547496,"sku":"fv201905053","price":9.34,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/products\/fv201905053-1.jpg?v=1709903530"},{"product_id":"k-liss-thermal-straightening-kit","title":"K.Liss Thermal Straightening Kit","description":"","brand":"FarmaVita UK","offers":[{"title":"Default Title","offer_id":45564177711336,"sku":"fv201905048","price":29.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/products\/fv201905048_01.jpg?v=1709903535"},{"product_id":"hd-life-style-smoothing-leave-in-cream-150ml","title":"HD Life Style Smoothing Leave-in Cream 150ml","description":"","brand":"FarmaVita UK","offers":[{"title":"Default Title","offer_id":45564181479656,"sku":"fv201905022","price":5.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/products\/fv201905022.jpg?v=1709903669"},{"product_id":"hd-life-style-smooth-protect-spray-300ml","title":"HD Life Style Smooth \u0026amp; Protect Spray 300ml","description":"","brand":"FarmaVita UK","offers":[{"title":"Default Title","offer_id":45564181971176,"sku":"fv201905010","price":9.73,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/products\/fv201905010.jpg?v=1709903696"},{"product_id":"life-professional-liss-strong-straightening-cream-100ml","title":"Life Professional Liss Strong Straightening Cream 100ml","description":"","brand":"FarmaVita UK","offers":[{"title":"Default Title","offer_id":45564183511272,"sku":"LLISSTRG","price":4.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/products\/LLISSTRG.jpg?v=1709903742"},{"product_id":"farmavita-k-liss-desk-display","title":"FarmaVita K.Liss Desk Display","description":"\u003cp\u003eGet Noticed!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eShowcase your FarmaVita K.Liss range front and centre in your salon. \u003c\/p\u003e","brand":"FarmaVita","offers":[{"title":"Default Title","offer_id":57352455913845,"sku":"FARESPKLIS","price":6.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/files\/farmavita-kliss-desk-display-farespklis-178409.jpg?v=1783943058"},{"product_id":"farmavita-omniplex-smooth-experience-filler-conditioner-1000ml","title":"Farmavita Omniplex Smooth Experience Filler Conditioner 1000ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"TLTNIST\"\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFarmaVita's Filler Conditioner is purpose-built to work deep into the hair shaft, restoring lost moisture and mending damage from heat styling, chemical treatments, and environmental stress. Being SLS-free, it suits every hair type, and is especially good for hair that needs a little extra attention.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eProduct Features\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eReaches deep to repair and strengthen hair from the inside\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLeaves hair wonderfully soft, shiny, and free of tangles\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eworks to strengthen and rebuild the hair's natural structure, giving softer, smoother, and healthier-looking hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eProtects hair against heat damage for beauty that lasts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eGreat for every hair type, offering a universal route to luxurious locks\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cb\u003eUsage\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGet the best results with these easy steps:\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eApply: \u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eApply the conditioner generously to clean, damp hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eMassage:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Massage gently from roots to tips, giving extra attention to damaged areas\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eWait:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Leave on for 5-10 minutes for maximum absorption\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eRinse:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Rinse thoroughly with lukewarm water\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eStyle:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Enjoy the transformative effects of Omniplex and reveal stunning, salon-worthy hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"FarmaVita","offers":[{"title":"Default Title","offer_id":57352457486709,"sku":"FOSEFC1000","price":13.57,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/files\/farmavita-omniplex-smooth-experience-filler-conditioner-1000ml-fosefc1000-694973.png?v=1783943094"},{"product_id":"farmavita-omniplex-smooth-experience-filler-conditioner-250ml","title":"Farmavita Omniplex Smooth Experience Filler Conditioner 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"P30HUAP\"\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFarmaVita's Filler Conditioner is purpose-built to sink deep into the hair shaft, restoring lost moisture and mending damage brought on by heat styling, chemical treatments, and environmental stressors. Its SLS-free formula suits every hair type, and especially hair that needs a little extra attention.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eProduct Features\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eReaches deep to repair and reinforce hair from the inside\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLeaves hair beautifully soft, glossy, and free of tangles\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eworks to strengthen and rebuild the hair's natural structure for softer, smoother, and healthier-looking hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eProtects hair from heat damage for beauty that lasts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eGreat for every hair type, offering a universal route to luxurious locks\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cb\u003eUsage\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGet the best results with these simple steps:\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eApply: \u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eApply the conditioner generously to clean, damp hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eMassage:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Massage gently from roots to tips, giving extra attention to damaged areas\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eWait:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Leave on for 5-10 minutes for the deepest absorption\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eRinse:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Rinse out thoroughly with lukewarm water\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eStyle:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Enjoy the transformative results of Omniplex and reveal stunning, salon-worthy hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"FarmaVita","offers":[{"title":"Default Title","offer_id":57352457552245,"sku":"FOSEFC250","price":4.22,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/files\/farmavita-omniplex-smooth-experience-filler-conditioner-250ml-fosefc250-999295.png?v=1783943103"},{"product_id":"farmavita-omniplex-smooth-experience-filler-shampoo-250ml","title":"Farmavita Omniplex Smooth Experience Filler Shampoo 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\"\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFarmaVita's Filler Shampoo is made specifically for damaged hair, cleansing gently while delivering the nutrients needed to repair and restore its health. Being SLS-free, it suits every hair type—particularly hair that has suffered heat, chemical, or environmental damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eProduct Features\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eIts Omniplex formulation repairs and revives damaged hair, bringing back its natural strength and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eProvides deep moisture to the strands, leaving them soft, manageable, and full of life\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFills gaps and weak spots within the hair structure for a smooth, sleek finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMild enough to use every day, so it slots easily into your hair care routine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eEnriched with hydrolyzed keratin and silk proteins, our Filler Shampoo rebuilds the hair's natural structure while cleansing thoroughly\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cb\u003eUsage\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGet the most from Farmavita Omniplex Smooth Experience Filler Shampoo by following these easy steps:\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWet hair thoroughly\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eApply a small amount of shampoo and work into a rich lather\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eRinse thoroughly\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor even better results, follow with Farmavita Omniplex Smooth Experience Filler Conditioner\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eUse regularly for an ongoing boost of hair repair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"FarmaVita","offers":[{"title":"Default Title","offer_id":57352457585013,"sku":"FOSEFS250","price":3.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/files\/farmavita-omniplex-smooth-experience-filler-shampoo-250ml-fosefs250-863764.png?v=1783943107"},{"product_id":"farmavita-omniplex-smooth-experience-hair-filler-serum-100ml","title":"Farmavita Omniplex Smooth Experience Hair Filler Serum 100ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\"\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eFarmaVita's Hair Filler Serum offers an intensive treatment for damaged hair, bringing back its health, strength, and shine. Lightweight and non-greasy, the formula is enriched with powerful ingredients such as hydrolyzed keratin and silk proteins that rebuild and reinforce the hair's natural structure. Suitable for every hair type, this serum is a key part of any salon's hair repair kit.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eProduct Features\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOmniplex works as a powerful hair filler, replenishing and strengthening damaged strands from the inside\u003c\/li\u003e\n\u003cli\u003eThe outcome is stronger, more resilient hair with a radiant shine your clients will love\u003c\/li\u003e\n\u003cli\u003eThe serum not only repairs but also protects hair from future damage for lasting resilience\u003c\/li\u003e\n\u003cli\u003eA non-greasy, quick-absorbing formula makes application easy and keeps hair comfortable all day\u003c\/li\u003e\n\u003cli\u003eGreat for all hair types, making it an essential part of your hair care routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cb\u003eUsage\u003c\/b\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cb\u003eApply: \u003c\/b\u003eDispense a small amount into the palms\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDistribute:\u003c\/b\u003e Spread evenly through damp or dry hair, concentrating on damaged areas\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eStyle: \u003c\/b\u003eContinue with your preferred styling routine\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFrequency: \u003c\/b\u003eUse 2-3 times a week for optimal results\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"FarmaVita","offers":[{"title":"Default Title","offer_id":57352457945461,"sku":"FOSEHFS100","price":15.05,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/files\/farmavita-omniplex-smooth-experience-hair-filler-serum-100ml-fosehfs100-851147.png?v=1783943112"},{"product_id":"farmavita-omniplex-smooth-experience-pre-treat-shampoo-1000ml","title":"Farmavita Omniplex Smooth Experience Pre-treat Shampoo 1000ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\"\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eGreat hair colour begins with getting the hair properly prepped. FarmaVita's Pre-Treat Shampoo has been formulated specifically to cleanse deeply and lift away product build-up, so colour takes evenly and lasts. Its gentle, SLS-free formula suits all hair types, which makes it the perfect pre-colour shampoo for your salon.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eProduct Features\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFarmaVita's Pre-Treat Shampoo doesn't just clean the hair, it also helps rebalance the hair's natural pH, setting up the ideal base for colour application\u003c\/li\u003e\n\u003cli\u003eBoosts how long colour lasts and how vibrant it looks, making it great for anyone who likes to try different hair colours\u003c\/li\u003e\n\u003cli\u003eGently clears away impurities and build-up, leaving a clean base for a faultless colour application\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cb\u003eUsage\u003c\/b\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eGet the best results from Farmavita Omniplex Smooth Experience Pre-Treat Shampoo by following these easy steps:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cb\u003eApply:\u003c\/b\u003e Wet the hair thoroughly and work in a generous amount of shampoo\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMassage: \u003c\/b\u003eGently massage into the scalp and along the lengths of the hair\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRinse:\u003c\/b\u003e Rinse out thoroughly with water\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRepeat if Necessary:\u003c\/b\u003e For hair with heavy build-up, repeat the process\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProceed with Colour Treatment:\u003c\/b\u003e Follow with your chosen colour treatment for beautiful, long-lasting results\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"FarmaVita","offers":[{"title":"Default Title","offer_id":57352458010997,"sku":"FOSEPTS1000","price":12.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/files\/farmavita-omniplex-smooth-experience-pre-treat-shampoo-1000ml-fosepts1000-492622.png?v=1783943116"},{"product_id":"farmavita-omniplex-smooth-experience-smoothing-fluid-900ml","title":"Farmavita Omniplex Smooth Experience Smoothing Fluid 900ml","description":"\u003cdiv data-element=\"main\" data-appearance=\"contained\" data-content-type=\"row\"\u003e\n\u003cdiv data-pb-style=\"EDQ4IQU\" data-element=\"inner\" data-video-fallback-src=\"\" data-video-lazy-load=\"true\" data-video-play-only-visible=\"true\" data-video-loop=\"true\" data-background-type=\"image\" data-background-images=\"{}\" data-parallax-speed=\"0.5\" data-enable-parallax=\"0\"\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"default\" data-content-type=\"html\"\u003e\n\u003cp\u003eAs a stylist, you know how much it matters to work with high-quality products that give great results. FarmaVita's professional Smoothing Fluid is made to give frizz-free hair, cut down on flyaways, and leave your client's hair looking and feeling silky smooth. With its SLS-free formula, you can rely on FarmaVita's Smoothing Fluid to be kind to hair while still delivering a strong, long-lasting finish.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eProduct Features\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe lightweight formula boosts shine without weighing hair down, so it suits all hair types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eSmoothing Fluid contains nourishing ingredients that smooth the hair as well as protecting it from heat and environmental damage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eControls frizz and flyaways for a sleek, polished result\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAdvanced formula for stronger, healthier hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLong-lasting results \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cb\u003eUsage\u003c\/b\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eApplication:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Spread evenly over clean, towel-dried hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eProcessing Time:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Leave in place for the recommended time \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cb\u003eRinse and Style:\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Rinse well and style as you wish\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cb\u003ePro Tips\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eUse Farmavita Omniplex Smooth Experience Smoothing Fluid regularly for consistently lovely results\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor extra nourishment, follow up with Farmavita's recommended aftercare products\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eVary the processing time to suit the hair type and how much smoothing is wanted\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"FarmaVita","offers":[{"title":"Default Title","offer_id":57352458076533,"sku":"FOSESF900","price":41.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/files\/farmavita-omniplex-smooth-experience-smoothing-fluid-900ml-fosesf900-901064.png?v=1783943121"},{"product_id":"farmavita-omniplex-smooth-experience-instant-high-gloss-water-250ml","title":"Farmavita Omniplex Smooth Experience Instant High Gloss Water 250ml","description":"\u003cdiv data-element=\"main\" data-appearance=\"contained\" data-content-type=\"row\"\u003e\n\u003cdiv data-pb-style=\"MR3BMPQ\" data-element=\"inner\" data-video-fallback-src=\"\" data-video-lazy-load=\"true\" data-video-play-only-visible=\"true\" data-video-loop=\"true\" data-background-type=\"image\" data-background-images=\"{}\" data-parallax-speed=\"0.5\" data-enable-parallax=\"0\"\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"default\" data-content-type=\"html\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFew things draw the eye like glossy, radiant hair. FarmaVita's Instant High Gloss Water is made to give an instant, lasting shine that leaves your clients looking like they have just walked out of a high-end salon. 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Keep a close eye on it for the best outcome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse\u003c\/strong\u003e: Rinse the product out of the hair completely, making sure no residue is left behind.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle\u003c\/strong\u003e: Blow-dry and style however you like, revealing smooth, straight locks\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTechnology\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFarmaVita K.Liss draws on innovative straightening technology to reshape the hair structure from the inside. By acting on and rearranging the hair bonds, the formula reaches long-lasting straightness while keeping the hair's natural fibres intact.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHow Can The Farmavita K.Liss Straightening Cream Be Used in Hair Care Routines?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBuild the FarmaVita K.Liss Straightening Cream into salon routines to provide tailored straightening services for clients with different hair concerns. For clients with frizz-prone or curly hair, this cream gives consistent, high-performance results. Use it as part of a smoothing treatment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBeneficial Ingredients\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFortified with protective agents, FarmaVita K.Liss reduces damage while delivering hydration and strength. Its distinctive formula keeps hair soft, shiny and healthy after straightening treatments.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose The Farmavita K.Liss Straightening Cream?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFarmaVita K.Liss Straightening Cream is a game-changer for salon professionals after a dependable, effective way to straighten hair. Its advanced technology secures sleek, long-lasting results while protecting hair health, making it a trusted pick for hairdressers.\u003c\/p\u003e","brand":"FarmaVita","offers":[{"title":"Default Title","offer_id":57352458305909,"sku":"fv201905052","price":8.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/files\/farmavita-kliss-straightening-cream-100ml-fv201905052-708933.jpg?v=1783943141"},{"product_id":"farmavita-omniplex-smooth-experience-filler-pre-treat-shampoo-conditioner-1000ml","title":"Farmavita Omniplex Smooth Experience Filler Pre-treat Shampoo + Conditioner 1000ml","description":"\u003cp\u003eRaise your hair care routine to the next level with the Farmavita Omniplex Smooth Experience Filler Pre-treat Shampoo and Conditioner double pack (1000ml each). The Pre-treat Shampoo cleanses and readies the hair for smoothing treatments, while the ultra-rich Filler Conditioner deeply nourishes, revives, and strengthens the hair fibre. Made with Keratin Complex, Hyaluronic Acid, and Omniplex Tech, this pair works in tandem to tame frizz, bring back body and volume, and leave hair manageable, soft, and shiny. 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This impressive spray is made to restructure the hair effectively while giving it a protective shield against everyday damage. Every application nourishes and revives the hair, leaving it with a luxurious shine and outstanding resilience.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Hair Restructuring Technology\u003c\/h3\u003e\n\u003cp\u003eUsing advanced technology to restructure and mend damaged hair, this potent formulation reaches deep into the hair shaft to target weak and compromised areas. The spray's restructuring action rebuilds the hair's internal framework, bringing back its strength and elasticity. Salon professionals can count on this spray to turn dull, damaged hair into vibrant, revived tresses that form a strong base for beautiful hairstyles.\u003c\/p\u003e\n\u003ch3\u003eShield Against Daily Damage\u003c\/h3\u003e\n\u003cp\u003eThis protective spray creates a barrier around the hair, defending it from environmental stressors, UV rays, and heat-styling damage. Each application adds more protection, lowering the chance of further damage and preserving the hair's natural beauty. Salon professionals can suggest this spray to clients who want lasting hair health and a defence against everyday wear and tear.\u003c\/p\u003e\n\u003ch3\u003eLuminous Shine and Frizz Control\u003c\/h3\u003e\n\u003cp\u003eThe spray's light-reflecting particles bring brilliance and radiance to the hair for a lustrous, healthy glow. On top of that, this spray calms frizz and flyaways, giving any hairstyle a sleek, polished finish. Clients will love their transformed hair that radiates elegance and sophistication.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eUsage\u003c\/b\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cb\u003eSpray Evenly:\u003c\/b\u003e Apply to damp or dry hair, making sure coverage is even\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eStyle as Desired:\u003c\/b\u003e Use before styling with heat tools for maximum protection\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDaily Defense: \u003c\/b\u003ePerfect for daily use to keep hair healthy and shiny\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eLayering Perfection:\u003c\/b\u003e Can be combined with other styling products for a personalised routine\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e","brand":"FarmaVita","offers":[{"title":"Default Title","offer_id":57352462336373,"sku":"fv201905049","price":16.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/files\/farmavita-kliss-restructuring-protective-spray-250ml-fv201905049-134858.jpg?v=1783943315"},{"product_id":"farmavita-k-liss-restructuring-smoothing-conditioner-250ml","title":"FarmaVita K.Liss Restructuring Smoothing Conditioner 250ml","description":"\u003cdiv data-element=\"main\" data-appearance=\"default\" data-content-type=\"html\"\u003e\n\u003ch3\u003eExperience the Power of Silky Perfection\u003c\/h3\u003e\n\u003cp\u003eFarmaVita K.Liss Restructuring Smoothing Conditioner offers a luxurious answer for salon professionals and their clients who want hair that is wonderfully smooth and easy to manage. Carefully made with advanced technology, this remarkable conditioner nourishes, repairs, and revitalizes the hair, turning it into silky perfection with every use.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Smoothing and Nourishing Formula\u003c\/h3\u003e\n\u003cp\u003ePut advanced smoothing technology to work to calm frizz and make hair easier to manage. The conditioner's nourishing formula reaches deep into the hair, delivering the essential nutrients and moisture that restore its health and shine.\u003c\/p\u003e\n\u003ch3\u003eFrizz Control and Enhanced Shine\u003c\/h3\u003e\n\u003cp\u003eCalm frizz and enjoy greater shine as its frizz-control properties bring unruly strands under control, leaving hair with a sleek, polished finish. The conditioner's light-reflecting particles fill the hair with luminosity and brilliance for a radiant, healthy glow that turns heads.\u003c\/p\u003e\n\u003ch3\u003eLong-Lasting Softness and Manageability\u003c\/h3\u003e\n\u003cp\u003eWishing for hair that stays wonderfully soft and manageable? FarmaVita K.Liss Restructuring Smoothing Conditioner does exactly that. Its transformative results last well beyond the first use, so the hair keeps its luxurious softness and easy styling. Whether for everyday wear or a special occasion, clients can enjoy effortlessly smooth, lustrous hair that feels like pure perfection.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"FarmaVita","offers":[{"title":"Default Title","offer_id":57352462369141,"sku":"fv201905051","price":7.53,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/files\/farmavita-kliss-restructuring-smoothing-conditioner-250ml-fv201905051-669379.jpg?v=1783943320"},{"product_id":"farmavita-k-liss-restructuring-smoothing-shampoo-250ml","title":"FarmaVita K.Liss Restructuring Smoothing Shampoo 250ml","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTransform your hair with Farmavita K.Liss Restructuring Smoothing Shampoo 250ml. This indulgent shampoo delivers unmatched smoothing and restructuring benefits across all hair types.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eProduct Features\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFarmavita K.Liss Shampoo delivers deep, long-lasting smoothness that calms frizz and lifts shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePacked with effective restructuring agents, it strengthens and revives damaged hair for healthier strands\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSuitable for all hair types, it's ideal for anyone wanting sleek, manageable locks with a professional touch\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eKind to hair and colour-treated locks, Farmavita's sulfate-free formula gives a gentle yet effective cleanse\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eReap the rewards of this smoothing shampoo long after washing, as it leaves hair silky, soft, and easy to style\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis hairdressers shampoo is made to cleanse the hair without stripping its natural moisture, so the hair keeps its health and vibrancy\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eUsage\u003c\/b\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWet hair thoroughly\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eApply a generous amount of Farmavita K.Liss Shampoo\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMassage gently, concentrating on the scalp and roots\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eRinse thoroughly and follow with your favorite conditioner\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor best results, use 2-3 times a week\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e","brand":"FarmaVita","offers":[{"title":"Default Title","offer_id":57352462762357,"sku":"fv201905050","price":6.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/6047\/8696\/files\/farmavita-kliss-restrucuring-smoothing-shampoo-250ml-fv201905050-985136.jpg?v=1783943324"}],"url":"https:\/\/farmavita.hair\/collections\/smooth-anti-frizz.oembed?page=2","provider":"FarmaVita Hair","version":"1.0","type":"link"}